Absa Bank has inaugurated a new branch in Rupa’s Mall, Eldoret, marking its 85th branch in Kenya. This new branch, the second in Eldoret, will provide a full range of services, including transactional accounts, savings accounts, deposit accounts, Shari’ah-compliant solutions, and financial advisory services. It aims to serve the growing consumer and business markets in Eldoret and nearby areas, offering services such as forex exchange, money transfer, bill payment, and digital banking.
Additionally, Rupa’s mall branch will serve the expanding consumer and business markets in Eldoret and its surrounding areas. It will offer forex exchange, money transfer, bill payment, and digital banking. This expansion aligns with Absa Bank’s broader strategy to enhance its customer-focused approach by increasing its physical presence and utilizing digital technologies.
Absa Bank’s Managing Director and CEO, Abdi Mohamed, highlighted the bank’s dedication to improving customer experience and reaching underbanked populations. Mohamed emphasized the importance of extending banking services to the thriving business sector in the Rift Valley.
“We are happy to open our doors to the people of Eldoret and the larger Rift region with our second branch in Eldoret. This is part of our ongoing commitment to enhancing customer experience and expanding our footprint to serve the under banked. The bank aims to empower Africa’s tomorrow together, one story at a time.” said Abdi Mohamed.
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Rupa’s Mall, a vast development spanning 8.5 acres, offers a strategic location with a high customer footfall. The mall includes a supermarket, restaurants, offices, banks, a cinema, a children’s play area, a water park, and various retail shops, making it an ideal spot for the bank.
Eldoret, Kenya’s fifth-largest town, is an economic hub known for its contributions to agriculture, trade, manufacturing, hospitality, tourism, and a growing small and medium enterprise sector. Absa’s new branch aims to support these activities with enhanced banking services. This expansion is part of Absa Bank’s strategy to increase its physical presence and leverage digital capabilities to provide accessible and comprehensive banking solutions to underserved regions.