NCBA Group PLC has officially unveiled NCBA-IG (NCBA Insurance Group) as the new brand identity for its insurance arm. The rebranding to NCBA-IG comes after NCBA Group completed the acquisition of 100% shareholding in AIG Kenya, a company it had previously held a minority stake in for over 18 years.
The acquisition was finalized following regulatory approvals from the Central Bank of Kenya, the Insurance Regulatory Authority, and the Competition Authority of Kenya.
AIG Kenya, formerly a subsidiary of American International Group (AIG), had been a key player in Kenya’s insurance sector since 1972. It served a broad client base that included multinational corporations, large local businesses, SMEs, and individual policyholders. Its legacy and market experience now form the foundation for the newly branded NCBA Insurance Group (NCBA-IG).
A New Chapter
The transition to NCBA-IG follows NCBA Group’s vision to create a comprehensive, integrated financial services ecosystem. The insurance arm now aligns with the group’s other subsidiaries, including NCBA Investment Bank, NCBA Leasing LLP, NCBA Bancassurance Intermediary Ltd, and its regional banking operations in Uganda, Tanzania, and Rwanda.
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Launched under the tagline “New Name! Same Commitment! Reliable Service!”, the rebrand signals continuity in service excellence, while tapping into NCBA’s strong financial services brand equity.
What Customers Should Expect from NCBA-IG
1. Seamless Integration of Banking and Insurance Services
NCBA-IG is set to offer customers a one-stop-shop experience by integrating insurance solutions, such as motor, health, life, and property insurance, into NCBA’s banking ecosystem. Customers will be able to access bundled services like Insurance Premium Financing (IPF) directly from their NCBA accounts. Platforms like the NCBA Now Mobile App and Go Insure portal are expected to incorporate these insurance offerings for greater convenience.
2. Enhanced Digital Access and Customer Experience
With NCBA’s digital-first approach, customers can expect improved self-service options for buying policies, filing claims, and managing renewals. NCBA-IG will likely build upon the digital tools pioneered by NCBA Bancassurance, such as the Go Insure portal, enhancing accessibility and efficiency. Faster claims processing and round-the-clock support are also top priorities.
3. Broader Product Portfolio and Customization
NCBA Insurance Group aims to develop tailored solutions for individuals, SMEs, and corporates by leveraging AIG Kenya’s underwriting expertise. Affordable offerings, like NCBA Medicare health plans starting from Sh 15,000 annually, and specialized covers such as business interruption insurance are expected to address emerging market needs. Product flexibility and customer-centric designs will support NCBA Group’s 2025 “customer obsession mission.”
4. Expanded Market Reach Across the Region
The rebrand also unlocks NCBA Group’s wide physical presence, with over 100 branches across Kenya, Uganda, Tanzania, Rwanda, and Côte d’Ivoire. This network provides customers with broader access to insurance services than ever before, supported by NCBA’s 24/7 Contact Center and dedicated bancassurance teams.
5. Cost-Effective Insurance Solutions
Through NCBA-IG, customers will benefit from affordable insurance access via Insurance Premium Financing (IPF) options, allowing premium payments in manageable monthly installments. This is particularly valuable for SMEs and individuals, helping to remove financial barriers to insurance uptake.
Jefferson Wachira is a writer at Africa Digest News, specializing in banking and finance trends, and their impact on African economies.