Safaricom Ziidi MMF Launches: Here’s How to Invest

Safaricom, in partnership with Standard Investment Bank and ALA Capital Limited, has officially launched the Ziidi Money Market Fund (MMF). This innovative platform leverages the widely-used M-PESA platform to offer customers a simple, faster, and smarter way to invest and grow their wealth.

What is Ziidi MMF?
Ziidi MMF is a unit trust that allows customers to earn daily interest by investing funds from their M-PESA wallets into the Ziidi account. The accrued interest is automatically added to the wallet, ensuring consistent growth and added value for investors.

Since its public rollout in December 2024, Ziidi MMF has already attracted over 450,000 customers and amassed an impressive Ksh 2.85 billion in assets under management. Regulated by the Capital Markets Authority (CMA), the fund is managed by professional fund managers to ensure transparency and reliability.

“Ziidi MMF is part of our continued efforts to diversify M-PESA beyond payments and deepen financial wellness. “Ziidi ni Ziidi” introduces the mindset that a little goes a long way, and any kind of growth is valuable. This empowers people to define prosperity on their own terms, and make wealth creation achievable to all,” said Dr. Peter Ndegwa, CEO Safaricom PLC.

“As we launch Ziidi MMF, we are making an invitation to every Kenyan, irrespective of their financial standing, to take the first step towards wealth creation. Together, let’s embrace this responsibility and let Ziidi MMF be the catalyst for a future where every Kenyan has the means to wealth creation in their own way,” added Dr. Ndegwa.

Why Choose Ziidi MMF?
Safaricom’s launch of Ziidi MMF is a commitment to enhancing financial inclusion in Kenya. The platform simplifies the investment process, making it accessible to anyone with an M-PESA account. Ziidi MMF opens the doors to financial growth for all, with no maximum investment limit and a minimum starting investment of just Ksh 100.

Read: Safaricom Launches M-PESA Ratiba

Key features of Ziidi MMF include:

While there are no maximum investment limits, customers should note M-PESA’s daily transaction cap of Ksh 500,000 and a per-transaction limit of Ksh 250,000.

How to Start Investing with Ziidi MMF
Joining Ziidi MMF is quick and easy. M-PESA users can opt in through the M-PESA App or USSD:

Via the M-PESA App

  1. Download the M-PESA App from your app store.
  2. Log in and navigate to the “Grow” tab.
  3. Select the Ziidi icon to create an account and start investing.

Via USSD

  1. Dial *334# on your phone.
  2. Select “Financial Services.”
  3. Choose “Ziidi” and follow the prompts to activate your account.